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The Power of Video in a Pastoral Search

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One of the primary tools developed by JobfitMatters, the executive search firm Central engaged to assist with our search for a new Senior Pastor, is an introductory video. The piece provides a brief history of Central, as well as reflections from a number of members, elders, and staff. Why was a video important? Did you know that in 2015:

  • Online video now accounts for 50% of all mobile traffic?1
  • 65% of video viewers watch more than 3/4 of a video?2
  • 78% of people watch video online every week. 55% of people watch online videos every day.3
  • In 2015, experts  believe video will take up 57% of consumer internet traffic. That's nearly 4x as much as web browsing and email. By 2017, video is projected to consume 69% of internet traffic, and by 2018, it's projected to rise to 79%.3
  • 80% of senior executives watch more online video today than they did a year ago.4
  • Simply using the word "video" in an email subject line boosts open rates by 19% and increase click-through rates by 65%.5

We invite you to check out our new video below. We hope you enjoy it!

1. www.merchantmarketinggroup.com/blog/merchants-2015-digital-marketing-predictions/
2. www.reelnreel.com/10-video-marketing-predictions-2015/
3. https://www.grouponworks.co.uk/blog/marketing/why-video-should-be-a-part-of-your-2014-marketing-strategy/
4. images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf
5. syndacast.com/video-marketing-statistics-trends-2015/

 

Posted by Jeff Brown

We Still Have 3 Services!

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Hopefully you are aware at this point that starting next week, July 5, Central is moving to a new worship schedule, featuring two Sunday morning services at 9 and 10:45am. What you may not be aware of though is that Central will still have three worship services, with the continuation of our 5pm service on Sunday evenings.

Historically, this evening service has been called Trio, and has been a “site” of Central that happened to worship on our campus. Some may have assumed that Central is continuing Trio as a separate community, but the goal is to actually better connect and unify this service with the rest of Central’s worship, while maintaining much of the same feel and style Trio has been known for.

There will be two primary differences to our third service starting next week. The first difference will be a new space. On July 5, the service will be moving into Central’s Student Center. This wonderful space will provide a warmer and more inviting feel, give us increased capacity for community, better audio and video technical abilities. It also allows us to better steward our Fellowship Hall space, which is being transformed for better use on Sundays. We also hope this move will generate some interest amongst new people and help us better integrate additional Central families into worship. 

The other main difference will be the preaching. Since its inception almost 10 years ago, Trio has always featured a different sermon than on Sunday mornings, and typically a different pastor as well. With Eric Stiller’s transition to church planting in the Central West End, our third service is now going to share the same sermon and preacher as our morning services. It is our hope that this will help unify our unique worshipping communities.

While these changes will require some transition, much of what has happened on Sunday evenings will continue. The music will continue to have the same quality leadership and musicians who provide a jazz-influenced, contemporary style. The service will still seek to provide a safe place for unbelievers and those who have left the Church to engage the community at Central. We will also continue to foster an intergenerational environment that has been a good home for many families over the years.

As our community seeks to find a new rhythm with the change in service times, we hope that Sunday evenings at 5pm will be a good landing place for you. We would invite you to come and check it out. If you would like more information about this service or ways that you could be involved in helping with the transition, please contact Pastor Todd Denholm ( ).

Posted by Todd Denholm

3 Navigation Tips

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"Change is not made without inconvenience, even from worse to better."  - Richard Hooker

“Status quo, you know, is Latin for 'the mess we're in'.” - Ronald Reagan

Like a house you have lived in for decades, Central's old website had accumulated a lot of "stuff," and not everything was put away where it belongs. Still, it's your house, so you could (sometimes) find what you were looking for.

Our move to a new web platform  - even though necessary - can be disorienting. Like that old house, you may love your new place and recognize the benefits of the move, but you still long for "the way things were" in some regards. In response to your questions, here are three tips (think of them as house warming gifts!) on navigating Central's new home on the web.

1. "Where's Info Central and the Sunday bulletins?"

Sunday resources have been consolidated to "Sunday @ Central," a page focused solely on the Sunday worship experience. Here you will find info on who is preaching, scripture references, links to bulletins and Info Central, and discussion questions pertaining to that week's sermon. You can access this page by clicking here.

2. "How do I watch a worship service on-line?"

Live streaming can be accessed by clicking the blue "Watch Live" button located on the middle of the home page. Alternatively, you can navigate to the live streaming page by clicking on "Resources" at the top of the home page, then selecting "Watch Live."

3. "I want to sign-up to receive Spotlight. How do I do this?"

The content for Spotlight, Central's weekly news email, isn't hosted on the website. However, you can sign up to receive Spotlight in your inbox each week by visiting our "Contact Us" page. Here, look for the orange button that says "Yes! I want to receive Spotlight." Clicking this will take you to a simple registration page where you can provide your contact information, and begin receiving this communication weekly.

New content continues to be added weekly as we work to continue development of our website. We've updated the sermons page for easier navigation, and are currently working on a similar "library" for teaching resources from women's ministry, Sunday school classes, and other sources.

 

Posted by Jeff Brown